Wrigley's 'dry spell' by Bray Leino

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The new TV advert is aimed at the late teen audience and introduces the consumer to the Dry Spell Institute -- a fictional place dedicated to researching treatments for people experiencing "dry spells". A breakthrough by the resident professor shows that the power of fresh breath can help people to connect with each other and "Get a little closer".

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Released: 10 March 2007

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Bray Leino
Henry Challender
Creative director
Scott Franklin
Account director
Kate Brookes

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