Philips Moisturising Shaving System 'robot' by DDB London

3.2 19 Votes

Philips is launching a £13.5m campaign to promote its Moisturising Shaving System for men with a striking TV ad created by DDB London, featuring a female robot giving her male master a shave.

The 60-second ad, which breaks this weekend, is complemented by minimalist off-beat electronic music reminiscent of Aphex Twin, while the ad itself bears a resemblance to a music video directed by Chris Cunningham for Bjork.

The TV spot is supported by online, experiential and point of sale promotion.

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Released: 18 August 2007

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Credits

Client
Philips
Agency
DDB London
Copywriter
Dave Newbold
Art director
Mark Thompson
Planner
Matt Dyke
Agency producer
Lucy Westmore
Production company
Short Films
Director
Bruno Aveillan
Editor
Frederique Olszak
Post-production
Wizz Paris
Post-production producer
Matthieu Poirier
Audio post-production
Raphael Ibanez De Garayo

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