Waitrose 'British farmers' by Miles Calcraft Briginshaw Duffy

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Waitrose is launching a 30-second TV spot to show its support of British farmers and their quality produce.

The ad opens on a lush green valley and then progresses through the trials, tribulations and seasons a farmer encounters, while rearing a cattle herd.

It is set to the Elvis song 'Love Me Tender' and features a voiceover that says at the end of the ad: "Through good times and not so good times, we've always supported the toughest breed of all; the British farmer."

The ad, created by Miles Calcraft Briginshaw Duffy, ends with the strapline, "Supporting British Farmers."

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Released: 28 August 2007

Waitrose 'British farmers' by Miles Calcraft Briginshaw Duffy


Miles Calcraft Briginshaw Duffy
Paul Hodgkinson
Art director
Ken Hoggins
Mary Tucker
Media agency
Media planner
Chris Ware
Production company
Nice Shirt
Stuart Douglas
Ben @ The Whitehouse
Jon Hollis

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