Cadbury Dairy Milk 'gorilla' by Fallon

3.4 35 Votes

Cadbury is rolling out one of its biggest ad campaigns to date for Cadbury Dairy Milk featuring a minute-and-a-half film created by Fallon.

The £6.2m campaign, which revives the famous "Glass and a Half" icon, will debut on Channel 4 during the Big Brother 8 finale on Friday, August 31.

The film was written and directed by Sony "balls" creative director Juan Cabral and will be supported by outdoor activity, a digital campaign from Hyper, PR support from Sputnik Communications and sponsorship.

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Released: 31 August 2007

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Credits

Client
Cadbury

Agency

Fallon

Copywriter
Juan Cabral

Creative director

Juan Cabral

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