HSBC 'bongos' by JWT

2.2 15 Votes

HSBC is launching its biggest global ad campaign for five years, based on the theme of "latitude".

The campaign backs HSBC's international banking service, Premier, with a heavyweight through-the-line push created by WPP's team.

The campaign is HSBC's biggest worldwide advertising campaign since "The world's local bank" in 2002.

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Released: 04 September 2007


Creative director:
Axel Chaldecott
Creative teams:
Liz Whiston and Dave Shelton
Roydon Turner and Jamie Thompson
Account director:
Venetia Taylor, JWT

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