Lexus 'hybrid drive' by CHI & Partners

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Luxury carmaker Lexus is backing its range of hybrid models with a £6m integrated campaign.

The centrepiece of the campaign, which encompasses billboard, online and magazine activity, is a stylish 40-second TV spot.

The ad, created by CHI & Partners, emphasises the engineering innovations behind Lexus' range of high-performance cars, which it claims have better emissions levels and fuel efficiency than rival premium market brands.

The campaign coincides with the October launch of the LS 600h hybrid power limousine, the new Lexus flagship model. An extended 60-second version of the ad will run on Virgin Atlantic services through to Christmas.

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Released: 17 September 2007

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Credits

Client
Lexus
Agency
CHI & Partners
Copywriter
Angus and Alexei
Art director
Angus and Alexei
Planners
Rebecca Munds and Tom Pinsent
Media agency
ZenithOptimedia
Media planner
Richard Stokes
Production company
Stink
Director
Adam Berg
Post-production
The Moving Picture Company

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