McDonald's 'origami' by Leo Burnett

2.2 8 Votes

McDonald's is promoting its new Chicken Select Snack Wraps range with a 20-second spot that uses the art of origami to reveal the flavours inside the snacks.

There are two different executions and the Honey Mustard spot shows pieces of paper folded in different ways, with each side showing a picture resembling the countryside such as a field of barley and a blue butterfly.

The new-limited edition snacks also come in Smokey BBQ and are priced at £1.19.

Share On:

Released: 20 September 2007

Credits

Client
McDonald's
Agency
Leo Burnett London
Copywriter
Philip Deacon
Art director
Bertie Scrase
Planner
Richard Cordine
Production company
Rokkit
Director
Duckeye
Post-production
MPC

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus