BBC Radio 2 'amazing music' by Rainey Kelly Campbell Roalfe/Y&R

2.7 18 Votes

BBC Radio 2 has launched a brand campaign featuring two of its presenters to raise awareness of the station's line-up of DJs.

Two separate executions feature Radio 2 DJs Russell Brand and Chris Evans. In the Brand spot, the stand-up comedian and presenter is shown in a hotel corridor waiting for a lift.

As he waits for the life to arrive, he spots an antique mandolin and after checking no-one is around, begins playing the opening chords of REM's 'Losing my Religion'.

As he launches into singing the vocals, he accidentally breaks the mandolin and furtively puts it down before jumping into the lift.

The Evans ad follows a similar theme, with Evans playing a Coldplay song on a piano in an antiques shop. The ads will be shown as 40- and 30-second versions.

Share On:

Released: 20 September 2007

Related Creative:

Credits

Client
BBC Radio 2
Agency
Rainey Kelly Campbell Roalfe/Y&R
Writer
Paul Silburn
Art director
Paul Silburn
Planner
Megan Thompson
Production company
Red Bee
Producer
Sarah Caddy
Director
Steve Reeves
Editor
The Quarry
Post -production
The Quarry and The Mill
Audio post-production
Wave

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

BBC Radio 6 Music 'building 6 Music' by Fallon

BBC Radio 6 Music 'building 6 Music' by Fallon

The BBC has launched a TV ad for BBC Radio 6 Music featuring its celebrity DJs Jarvis Cocker, Lauren Laverne, Huey Morgan and Cerys Matthews.