Sainsbury's 'ideas factory' by Abbott Mead Vickers BBDO

2.6 18 Votes

Sainsbury's and Abbott Mead Vickers BBDO are sending Jamie Oliver off to visit the food elves in the retailer's Christmas advertising TV campaign.

The creative, which breaks tonight, starts with a thought bubble emerging from Oliver's head showing a giant, fantasy food workshop designed like Santa's toy factory.

The celebrity chef, who has been the face of the supermarket giant's advertising since 2000, is then seen walking around the workshop, which is staffed by an army of little helpers, as he offers tips on making Christmas food.

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Released: 08 November 2007

Credits

Creative agency
Abbott Mead Vickers BBDO
Client
Sainsbury's
Copywriter
Prabs Wignarajah
Art director
Jez Tribe
Agency planners
Craig Mawdsley
Tom Roach
Media agency
PHD
Production company
Partizan
Director
Michael Gracey
Post-production company
Babyfoot
Audio post-production
Wave

 

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