Sainsbury's 'ideas factory' by Abbott Mead Vickers BBDO

2.6 18 Votes

Sainsbury's and Abbott Mead Vickers BBDO are sending Jamie Oliver off to visit the food elves in the retailer's Christmas advertising TV campaign.

The creative, which breaks tonight, starts with a thought bubble emerging from Oliver's head showing a giant, fantasy food workshop designed like Santa's toy factory.

The celebrity chef, who has been the face of the supermarket giant's advertising since 2000, is then seen walking around the workshop, which is staffed by an army of little helpers, as he offers tips on making Christmas food.

Share On:

Released: 08 November 2007


Creative agency
Abbott Mead Vickers BBDO
Prabs Wignarajah
Art director
Jez Tribe
Agency planners
Craig Mawdsley
Tom Roach
Media agency
Production company
Michael Gracey
Post-production company
Audio post-production


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sainsbury's 'perfect Christmas' by AMV BBDO

Sainsbury's 'perfect Christmas' by AMV BBDO

Sainsbury's has launched its Christmas ad, starring Jamie Oliver, promoting a competition giving people the chance to win the perfect Christmas delivered to their door.

Sainsbury's 'taste' by AMV BBDO

Sainsbury's 'taste' by AMV BBDO

Jamie Oliver is at the centre of a new campaign from Sainsbury's as part of the supermarket's new 'taste' campaign.