Carling 'space' by Beattie McGuinness Bungay

3.9 44 Votes

One of the great science-fiction movies of all time -- 2001: A Space Odyssey -- has provided the inspiration for the second phase in Carling's "Belong" campaign.

The 60-second spot, created by Beattie McGuinness Bungay, follows on from the agency's first TV ad for the brand last year -- the "Carling Starlings".

The ad features a group of friends on a spaceship in a distant galaxy about to enter a psychedelic star gate, not unlike the one that appears in the Kubrick movie, only to discover that one of the group is barred from entering for wearing trainers.

The ad ends by introducing the new strapline: "You know who your mates are". The ad will be followed by a second ad -- "explorer" -- in which the same group lead a British Polar expedition in the 19th century.

The CGI special effects in the ad were created by the Moving Picture Company, better known for creating the special effects in this year's British sci-fi movie 'Sunshine'.

Share On:

Released: 23 November 2007

Related Creative:

Credits

Client
Coors Brewers, Carling
Agency
Beattie McGuinness Bungay
Copywriter
Pat Burns
Art director
Gavin McGrath
Planner
Dan Hill
TV producer
Jane Oak
Director
Fredrik Bond
Production company
Sonny London
Media agency
Vizeum

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Carling 'brilliantly refreshing' by VCCP

Carling 'brilliantly refreshing' by VCCP

Carling's new ad is aimed at reigniting its image and follows one man's journey to find the ultimate refreshment in a pint of the lager.