Sheilas' Wheels 'ordinary women'

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One of the commercials for the singing Sheilas in their pink Cadillac ranked first with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

The commercial in which ordinary women won a competition to star in an ad with the Sheilas achieved a whopping 78% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

Click here to read a review of the ad by James Miller, director of international planning, AMV BBDO.

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Released: 18 December 2007

Sheilas' Wheels 'ordinary women'


First aired
Esure head of marketing Chris Bowden
To illustrate the age ranges covered by Sheilas' Wheels
In-house team of Chris Wilkins and Sian Vickers
Media agency
Production company
Generator Films
Graham Rose
TV producer
Serena Freeman of Serena Freeman Productions
John Altman at Jeff Wayne Music
National TV

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