esure 'Michael Winner returns'

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Film director and Sunday Times food critic Michael Winner grabs a microphone and interviews customers about their experiences with insurance company esure. This ad was voted by the public as the fourth most annoying ad of 2007. Click here to see People's Choice: most irritating ad of 2007.

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Keywords:

In-house, esure, Television

Released: 01 June 2007

esure 'Michael Winner returns'

Credits

Client
Chris Bowden, head of marketing at esure
Brief

Use actual policy holders to communicate the benefits of being an Esure car insurance customer
Agency

In-house
Production Company

Patricia Murphy Films & Vox Pops International
Director

Patricia Murphy
Post-production

VTR
Media Agency

Carat

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