BBC 'six nations' by RKCR/Y&R

2.1 25 Votes

The BBC promotes its coverage of the RBS Six Nations with this spot, shot in the style of the film '300'.

The 40-second promotional ad shows players including England's Jonny Wilkinson, Irish captain Brian O'Driscoll and France's Sebastien Chabal competing under a thunderous sky.

It ends with the line "Prepare for glory" taken from '300', and also features music from the film's soundtrack.

RKCR/Y&R was briefed to engage general sports fans as well as rugby fans to experience more of the Six Nations on the BBC.

Share On:

Released: 28 January 2008


Creative directors
Mark Roalfe
Damon Collins
Kim Hutchenson
Art director
Joe Fitzgerald
Production company
Red Bee Media
Marshall Street Editors
John Golley
Prime Focus
Audio post-production
Grand Central

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus