BBC 'six nations' by RKCR/Y&R

2.1 25 Votes

The BBC promotes its coverage of the RBS Six Nations with this spot, shot in the style of the film '300'.

The 40-second promotional ad shows players including England's Jonny Wilkinson, Irish captain Brian O'Driscoll and France's Sebastien Chabal competing under a thunderous sky.

It ends with the line "Prepare for glory" taken from '300', and also features music from the film's soundtrack.

RKCR/Y&R was briefed to engage general sports fans as well as rugby fans to experience more of the Six Nations on the BBC.

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Released: 28 January 2008

Credits

Client
BBC
Agency
RKCR/Y&R
Creative directors
Mark Roalfe
Damon Collins
Copywriter
Kim Hutchenson
Art director
Joe Fitzgerald
Production company
Red Bee Media
Editor
Marshall Street Editors
Producer
John Golley
Post-production
Prime Focus
Audio post-production
Grand Central

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