Cadbury Creme Egg 'unleash the goo' by Publicis

3.5 16 Votes

Publicis has created a national campaign for Cadbury's Creme Egg, in which the ad celebrates what's best about the eggs -- the goo.

The ad, which features the line 'Here today, goo tomorrow', shows Cadbury devising and executing ingenious ways to get at the goo including an egg sliver, blender, flip top bin, foot pump and hairdyer.

The TV spots are supported by bus T-side lenticulars and posters where the eggs have jumped off a building.

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Released: 20 December 2007

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Credits

Client
Cadbury Creme Egg
Agency
Publicis
Copywriters
Steve Nicholls and Matthew Anderson
Art directors
Steve Nicholls and Matthew Anderson
Planner
Jeremy Thorpe-Woods
Director
Chris Cairns
Production company
Partizan
Post-production
The Mill
Audio post production
Wave

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