Toshiba 'light, lighter' by Grey London

2.5 23 Votes

Grey London has created its first TV campaign for Toshiba since winning the account in June last year.

Called "light, lighter", the campaign breaks this month and will air across Europe.

The ad focuses on Toshiba's brand positioning, which emphasises the company's historic track record in research and development.

Directed by Johnny Hardstaff, the campaign comprises three executions; a 60-second brand ad and a 40- and 20-second version.

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Released: 21 January 2008

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Credits

Client
Toshiba
Agency
Grey London
Executive creative directors
Dave Alberts, Geoff Smith and Simon Butler
Art director
Seyoan Vela
Copywriter
Colin Lamberton
Production company
Ridley Scott Associate Films
Director
Johnny Hardstaff

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