Churchill 'challenge' by WCRS

3.8 3 Votes

This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

The ad features the Churchill nodding dog, travelling by coach around the country. Upon his arrival, homeowners flock into the street to challenge Churchill on its quotes.

Click here to read a review of the ad by Russell Ramsey, executive creative director at JWT.

Share On:

Keywords:

WCRS, Churchill, Television

Released: 18 December 2007

Related Creative:

Credits

First aired
16/05/07
Project
Churchill Home Insurance
Client
Peter Corfield, director of Brand and Proposition (since left)
Brief
To promote Churchill's Home Insurance in a modern British way
Agency
WCRS
Art director
Tim Robertson
Copywriter
Gary Knight
Production company
RSA
Director
Matt Kirkby
Post-production
MPC
Media agency
MediaCom
Media planner
Claire Ferguson
Producer
Caspar Delaney
Exposure
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Churchill

Churchill "kennel" by WCRS

Churchill 'new dawn' by WCRS

Churchill 'new dawn' by WCRS

The actor Martin Clunes stars in the latest ad for Churchill.