Iceland 'Kerry Katona Christmas joints' by Tom Reddy Advertising

1.0 1 Votes

An Iceland commercial featuring Kerry Katona achieved the second highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

The commercial in which Kerry Katona enthuses about various "roast from frozen" Christmas joints hit an impressive 76% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

Click here to read a review of the ad by Richard Storey, chief strategy officers of M&C Saatchi.

Share On:

Released: 18 December 2007

Credits

First aired
20/12/06
Client
Iceland
Agency
Tom Reddy Advertising
Media agency
MediaCom

 

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Iceland 'ode to mums' by Beta

Iceland 'ode to mums' by Beta

Beta has created an ad for Iceland that features new brand ambassador Stacey Solomon, currently ‘celebrity Mum of the Year’.

Iceland 'moulin blanche' by Beta

Iceland 'moulin blanche' by Beta

Iceland's latest campaign is Moulin Rouge inspired and features real mums dancing alongside Jason Donovan to celebrate the Christmas season.