Innocent 'Carlos cockerel' by Lowe

1.8 13 Votes

Innocent continues to focus on exactly what goes into its drinks in its ad for the New Year titled "How do you make a smoothie innocent?".

The spot shows the fresh fruit such as strawberries, bananas and grapes going into Innocent drinks, while also highlighting the brand's new recyclable bottles.

It also features Carlos from the Rainforest Alliance who has been helping Innocent to find more Rainforest Alliance certified fruit.

The endline has been updated to "Innocent by nature."

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Released: 02 January 2008

Related Creative:


Innocent Drinks
Lowe London
Creative director
Ed Morris
Art directors
Steve Paskin
Dan Germaine
Agency producer
Tania Bruce
Eugenio Franchi
Nicky Fleming
Adam Sawyer
Blac Ionica
Post production
Another Film Co.
Sound design

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