118 'midnight' and 'ice carving' by WCRS
118 118 has created five TV spots for the winter season following on from a one-off execution which ran on New Year's Day, playing on the date 01/01/08 or 1.1.8.
The first of the five spots shows the 118 twins out in the snow with one of them using a chainsaw to break up a block of ice. He then offers the other one an ice cube for his drink and the ad ends with the line "From ice sculptors to bars".
The other spots also show the 118 team out in winter, illustrating the range of categories they offer, with two executions promoting the benefits of its two-way texting service, where you text 118 with your request and it texts you back the answer.