Citroen C5 'unmistakeably German' by Euro RSCG
French car maker Citroen has launched a marketing campaign that positions its new C5 model as "more German than the Germans".
The car, aimed at the company car market, is backed by a campaign that makes a reference to the dominance enjoyed in this sector by German car companies.
However, the ad provides a twist when it is revealed that Citroen doesn't want to be German at all, and in fact the car has natural "French flair", giving the model the best of both worlds.
The campaign, reated by Euro RSCG, is supported by posters and digital advertising.