Citroen C5 'unmistakeably German' by Euro RSCG

3.0 14 Votes

French car maker Citroen has launched a marketing campaign that positions its new C5 model as "more German than the Germans".

The car, aimed at the company car market, is backed by a campaign that makes a reference to the dominance enjoyed in this sector by German car companies.

However, the ad provides a twist when it is revealed that Citroen doesn't want to be German at all, and in fact the car has natural "French flair", giving the model the best of both worlds.

The campaign, reated by Euro RSCG, is supported by posters and digital advertising.

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Released: 22 February 2008

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Credits

Client
Citroen
Agency
Euro RSCG
Copywriters
Mark Hunter
Justin Hooper
Art director
Olly Caporn
Planner
Ian Hilton
Media agency
OMD
Production company
Soixanze Quin5e
Post production
The Mill

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