Corsodyl 'gorgeous' by Grey London

2.4 34 Votes

In its first TV campaign, GlaxoSmithKline's Corsodyl mouthwash has gone for laughs with a parody of health and beauty advertising.

In the ad, a camera travels over the naked body of a female model, who is standing a field of wheat. In the final moments, the model is revealed to be missing some of her front teeth.

As this happens, a voiceover explains the perils of gum disease and how it can lead to sufferers losing their teeth.

The £900,000 campaign, created by Grey London, will be supported by press and poster activity.

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Released: 28 February 2008

Credits

Client
GlaxoSmithKline
Corsodyl
Agency
Grey London
Copywriter
Lee Brook
Art director
Nick Rowland
Planner
Cressida O'Shea

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