Booktrust 'dads' by Kitcatt Nohr Alexander Shaw

3.8 8 Votes

Independent charity Booktrust is launching a TV campaign to encourage fathers to read to their young children and to raise awareness of its free book-gifting programme, called Bookstart.

This 30-second animated spot shows a father picking up his son and taking a book with him for them to read on the bus together.

The book transports them into space on a rocket where they meet aliens before returning home in time for tea.

The ad ends with a call for fathers to text free from their mobile to receive a free storybook and information about where to collect other free books.

Share On:

Released: 11 June 2008

Related Creative:

Credits

Client
Booktrust
Agency
Kitcatt Nohr Alexander Shaw
Copywriter
Simon Robinson
Art director
Jamie Tierney
Production company
12Foot6
Director
Tom Mortimer
Post production
Golden Square
Audio post-production
Marmalade Studios

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus