Booktrust 'dads' by Kitcatt Nohr Alexander Shaw

3.8 8 Votes

Independent charity Booktrust is launching a TV campaign to encourage fathers to read to their young children and to raise awareness of its free book-gifting programme, called Bookstart.

This 30-second animated spot shows a father picking up his son and taking a book with him for them to read on the bus together.

The book transports them into space on a rocket where they meet aliens before returning home in time for tea.

The ad ends with a call for fathers to text free from their mobile to receive a free storybook and information about where to collect other free books.

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Released: 11 June 2008

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Kitcatt Nohr Alexander Shaw
Simon Robinson
Art director
Jamie Tierney
Production company
Tom Mortimer
Post production
Golden Square
Audio post-production
Marmalade Studios

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