Subaru 'sumo' by DDB Canada

3.8 28 Votes

DDB Canada has created a TV campaign for Subaru featuring a bevvy of Japanese sumo wrestlers to promote its 2009 Forester model.

The ad was inspired by 'Reservoir Dogs' and the gas-fight scene in Ben Stiller comedy 'Zoolander'. The soundtrack features Electric Six's disco classic 'Danger! High Voltage'.

Share On:

Released: 14 May 2008

Related Creative:

Credits

Client
Subaru
Agency
DDB Canada, Toronto
Creative director
Andrew Simon
Copywriter
Matt Antonello
Director
Jorn Haagen
Production house
The Corner Store, Toronto

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Subaru

Subaru "Subarural" by BJL

Subaru 'moral support' by Carmichael Lynch

Subaru 'moral support' by Carmichael Lynch

Subaru in the US aims to demonstrate the benefits of having support in an ad campaign for the car-maker's 2013 Impreza and Forester models.