Subaru 'sumo' by DDB Canada

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DDB Canada has created a TV campaign for Subaru featuring a bevvy of Japanese sumo wrestlers to promote its 2009 Forester model.

The ad was inspired by 'Reservoir Dogs' and the gas-fight scene in Ben Stiller comedy 'Zoolander'. The soundtrack features Electric Six's disco classic 'Danger! High Voltage'.

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Released: 14 May 2008

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DDB Canada, Toronto
Creative director
Andrew Simon
Matt Antonello
Jorn Haagen
Production house
The Corner Store, Toronto

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