ITV 'strength in numbers' by ITV Creative

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ITV's new ad promotes its live and exclusive coverage of the Rugby World Cup.

ITV is positioning rugby as the ultimate team sport in a new campaign using the strapline "Strength in numbers" in the commercial.

The trailer features a player explaining how teamwork has got him into a scoring position as he works his way through the field toward scoring a try.

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Released: 25 August 2007

Credits

Client
ITV
Agency
ITV Creative
Writers
Jimmy Quigley
Grant Hawksworth
Art director
Jimmy Quigley
Production company
ITV Creative
Director
Jimmy Quigley
Editor
Kelly King
Post production

Lola
Audio post production
Envy

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