Operation Trident 'box' by Miles Calcraft Briginshaw Duffy

3.0 27 Votes

The Metropolitan Police has launched an anti-gun crime campaign, as part of its Operation Trident initiative.

The centrepiece of the campaign, which includes press, radio and online activity, is a hard-hitting 60-second TV spot that warns teenagers not to blow their lives away.

The TV ad is based on the testimonies of real prisoners serving long sentences for gun crime.

Created by Miles Calcraft Briginshaw Duffy, the campaign is targeted at 13- to 19-year-olds and includes a replica prison cell, which will tour the five boroughs of London where gun crime is at its highest.

Share On:

Released: 18 September 2007

Related Creative:

Credits

Client
Metropolitan Police
Agency
Miles Calcraft Briginshaw Duffy
Art director
Danny Hunt
Copywriter
Gavin Torrance
Director
Ben Dawkins
Production company
Stink
Post-production
The Mill
Visual effects supervisor
Neil Davies at The Mill
Sound engineer
Stuart at Wave

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus