BHF 'beat' by Farm

3.2 13 Votes

The British Heart Foundation is urging overweight Britons to get physical in a new TV campaign.

The activity is based on the results of a survey that claims only 38% of respondents would be motivated to do more exercise if their life depended on it.

The YouGov survey of 2,154 UK adults also said only a third of Britons achieve the minimum recommended amount of exercise, while recent BHF statistics show that someone dies every 15 minutes as a direct result of physical inactivity.

The TV spot, created by Farm, is supported by an interactive website, a podcast and a free motivational text message service.

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Released: 20 September 2007

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Credits

Client
British Heart Foundation
Agency
Farm
Writer
Owen Lee
Art director
Gary Robinson
Planner:
Alison Ashworth
Account director
Nina Martins
Media agency
Manning Gottlieb OMD
Director
Christophe Navarre
Production Company
RSA
Post-production
The Mill
Editor
Jonnie Scarlett
Music
Candle

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