Harveys 'lounge' by Proximity London

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Harveys, the UK's biggest specialist furniture retailer, launches its sponsorship of ITV1's 'Coronation Street' this weekend.

The retailer is succeeding previous sponsor Cadbury, which parted company with the UK's longest-running soap earlier this year.

The idents introduce a new marketing campaign for Harveys, which will be integrated across all media and point of sale material, based on the theme "Bringing your home to life".

The idents, created by Proximity London, features household objects, such as flying ducks, an action figure, a Buddha and a rag doll, coming to life to watch 'Coronation Street'.

Three separate executions have been produced all set in different rooms in a house including the living room, a kitchen and a bedroom.

In addition to the idents, Harveys will also sponsor the interactive TV service that accompanies 'Coronation Street'.

 

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Released: 29 September 2007

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Credits

Client
Harveys
Agency
Proximity London
Writers
Spike Webb and Chris May
Art directors
Malcom Brown and Mark Dudley
Planner
Kevin Allen
Media agency
Starcom
Media planner
Adrian Carpenter
Production company
Plunge Films
Director
John O'Driscoll
Editor
Paul Ferdenzi
Post-production
Glassworks
Animation
Glassworks

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