Digital UK 'travelling' by AMV BBDO

2.4 21 Votes

Digital UK is raising awareness of digital switchover with a TV spot created by Abbott Mead Vickers BBDO.

The ad is rolling out ahead of the first digital switchover date, when the analogue signal in Cumbria is switched off on October 17.

The spot features an animated character called Digital Al, with the soundtrack provided by the classic Harry Nilsson song 'Everybody's Talkin''.

The campaign also includes a dedicated website at, where consumers can find out the date of switchover in their area by entering their postcode.

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Released: 19 September 2007

Related Creative:


Digital UK
Abbott Mead Vickers BBDO
Simon Welch
Art director
Matt Welch
Agency planners
Kirsty Angus and Will Hodge
Production company
Digital animation
The Mill

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