Honda Asimo 'advice' by DraftFCB Melbourne

3.2 12 Votes

DraftFCB Melbourne has devised a campaign to promote a nationwide tour in Australia for Honda's humanoid robot, Asimo.

In the 30-second TV spot, two factory production-line machines are shown having a conversation about attending the Asimo show. One of the machines warns the other one not to take his wife at the weekend, because she will find him less appealing after seeing Asimo "walk, talk and dance".

The spot ends with a link to a website, where viewers can view tour dates and venues.

The Interpublic Group-owned agency organised the tour in conjunction with event company, Ignition. Press ads and outdoor posters have also been created to promote the tour

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Released: 10 October 2007

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Credits

Client
Honda Australia
Agency
DraftFCB Melbourne
Creative director
Scott Lambert
Creative team
Evan Roberts
Mikey Tucker
Production manager
Tom Lovric
Agency producer
Karina Wright
Director
Tim Bullock
Prodigy Films
Producer
Sam Mead
Prodigy Films

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