Clarks 'dance' by St. Luke's

4.0 11 Votes

'Dance' marks the last campaign by St.Luke's for Clarks before the account switches to Abbott Mead Vickers BBDO.

The two 30-second TV spots continue the "All the world's a catwalk" campaign, with ads showing people dancing in the high street retailer's shoes.

The women in the ads are professional dancers, a move designed to help Clark's appeal to 35-year-old plus women.

The ads end with the line, "Shoes designed for living".

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Released: 26 October 2007

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Credits

Client:
Clarks
Agency:
St. Luke's
Art director:
Mike Hughes
Copywriter:
Tim Collins
Production company:
The Director's Bureau
Media agency:
Universal McCann Manchester
Media planner:
Mark Midmore

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