Surf 'droplet' by Bartle Bogle Hegarty
Bartle Bogle Hegarty's latest 30-second spot for Surf supports the brand's new Essential Oils variety, which marks the launch of the first detergent containing essential oils.
The ad opens in a Japanese garden and features a tranquil array of shots featuring colourful flowers, flapping butterflies and dripping water.
The ad appears to be filmed using a smudged camera lense, but it as the camera pulls back at the end of the ad, it reveals the ad was filming from the inside of a water droplet. It ends with the strapline: "indulge your washing".