Surf 'droplet' by Bartle Bogle Hegarty

1.8 12 Votes

Bartle Bogle Hegarty's latest 30-second spot for Surf supports the brand's new Essential Oils variety, which marks the launch of the first detergent containing essential oils.

The ad opens in a Japanese garden and features a tranquil array of shots featuring colourful flowers, flapping butterflies and dripping water.

The ad appears to be filmed using a smudged camera lense, but it as the camera pulls back at the end of the ad, it reveals the ad was filming from the inside of a water droplet. It ends with the strapline: "indulge your washing".

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Released: 01 August 2007

Related Creative:


Bartle Bogle Hegarty
Creative director
Marc Hatfield
Creative team
Steve Robertson
Justin Moore
Agency planner
Ben Jenkins
Agency producer
Sam Robinson
Production company
Passion Pictures
Pete Candeland
Director of photography
Tristan Oliver
Media agency
Media agency planner
Nick Bedford

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