Aunt Bessie's 'apple pie' by Euro RSCG London

3.3 3 Votes

Euro RSCG London has created this 30-second ad for Aunt Bessie's to convince customers that the products bring back memories of home cooking.

The spot begins in a homely old-fashioned kitchen with a woman carrying an Aunt Bessie's apple pie to the table for her family. As the pie is eaten, the setting begins to change with the wallpaper falling away and the rug retreating to reveal a modern flat with a couple rather than a family.

The ad ends with the strapline "Aunt Bessie's, the taste of home".

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Released: 25 October 2007

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Credits

Client
Aunt Bessie's
Agency
Euro RSCG London
Copywriter
Imran Patel
Art director
Dave Prater
Planner
Alice Schaffer
Media agency
BLM
Media planner
Phil Harper
Producer
Gill Oglethorpe
Production company
Serious Pictures
Director
Danny & Ezra
Editor
Dave Webb at Final Cut
Post-production company
The Mill
Audio post-production company
Spirit Studios

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