Apple iPhone 'demonstration' by TBWA

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A new ad by TBWA, heralding the launch of Apple's iPhone.

The ad demonstrates the many things possible with an iPhone before pointing possible owners towards O2 shops, where the new handset can be bought.

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Keywords:

TBWA\Media Arts Lab, Apple iPhone, Steve Turner, Television

Released: 07 November 2007

Agency: TBWA\Media Arts Lab
Advertiser: Apple iPhone
Creative Type: Television
Country: United Kingdom

Related Creative:

Credits

Agency
TBWA

Media Arts Lab Los Angeles and London

Chief creative officer
Lee Clow

Executive creative directors
Duncan Milner
Eric Grunbaum

Creative director
Steve Turner

Associate creative director
Alain Briere

Art director
David Smith/Drew Stalker

Copywriter
John Cross/Krista Wicklund

Agency producers
Sid Daffarn
Anne Oburgh
Chrissy Gilmartin

Production company
Green Dot Films

Director
Mark Coppos & Virginia Lee

Post-production
CO3

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