Oxfam 'unwrapped' by Leo Burnett

3.6 12 Votes

Oxfam has shown that it can keep up with the Tescos and the Marks & Spencers of the world by enlisting a load of celebrities to launch its Campaign for Decent Christmas Presents.

Dame Helen Mirren, Helena Bonham-Carter, Will Young and funny-man Rob Brydon all line up for Leo Burnett's first campaign for Oxfam Unwrapped.

In the 40-second execution, filmed like a classic charity ad, the celebs make pleas to end rubbish present buying while holding, well, rubbish presents. Brydon has a moving stuffed pig.

The objective is to encourage people to buy gifts for others that can really make a difference to their lives.

 

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Released: 08 November 2007

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Credits

Agency
Leo Burnett London
Client
Oxfam
Writers/art directors
Jonathan Burley
Jim Bolton
Planner
Julia Chalfen
Media agency
ZenithOptimedia
Media planner
Claire Creeke
Production company
Vital at Weilands
Director
Jon Greenhalgh
Post-production
MPC
Audio post-production
Factory

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