Oxfam 'unwrapped' by Leo Burnett

3.6 12 Votes

Oxfam has shown that it can keep up with the Tescos and the Marks & Spencers of the world by enlisting a load of celebrities to launch its Campaign for Decent Christmas Presents.

Dame Helen Mirren, Helena Bonham-Carter, Will Young and funny-man Rob Brydon all line up for Leo Burnett's first campaign for Oxfam Unwrapped.

In the 40-second execution, filmed like a classic charity ad, the celebs make pleas to end rubbish present buying while holding, well, rubbish presents. Brydon has a moving stuffed pig.

The objective is to encourage people to buy gifts for others that can really make a difference to their lives.


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Released: 08 November 2007

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Leo Burnett London
Writers/art directors
Jonathan Burley
Jim Bolton
Julia Chalfen
Media agency
Media planner
Claire Creeke
Production company
Vital at Weilands
Jon Greenhalgh
Audio post-production

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