Samsung 'hearts' by CHI & Partners

1.9 37 Votes
Samsung is going down the tried and tested route of using folk music in a telecoms ad.

The 60-second TV spot, created by CHI & Partners, promotes Samsung's G800 camera phone as the most creative and expressive way to convey your feelings for a loved one.

It shows a man walking through a number of different settings, such as a park and busy street, taking photos of objects that resemble a heart. It ends with the man sending a photo to his girlfriend.

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Released: 16 November 2007

Credits

Client
Samsung
Agency
CHI & Partners
Copywriter
Angus Wardlaw
Art director
Alexei Berwtiz
Director
David Frankham

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