DoH 'quit smoking for your family' by MCBD

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MCBD has created a Halloween-theme TV ad to persuade parents to give up smoking.

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Released: 05 November 2008

Credits

Project
Quit smoking for your family
Client
David Prince, Senior Integrated Campaigns Manager, Department of Health
Brief
Position smoking as the enemy of family
Creative agency
MCBD
Copywriter
Jeremy Carr
Art Director
Ken Hoggins
Planner
Helen Chapman
Media planning
Mediaedge: cia
Media planner
Peter Kemp
Director
Walter Stern
Production company
Academy
Editor
Jonnie Scarlett at The Quarry
Post-production
The Mill
Exposure
TV, Outdoor & Press

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