Citroën 'staying alive' by Euro RSCG
The Citroën C4 Carbot boogies his way around New York to the sound of the Bee Gees in a new campaign created by Euro RSCG London.
Citroen Carbot goes Saturday Night Fever
Released: 16 September 2008
- Agency: Euro RSCG
- Advertiser: Citroën
- Creative Type: Television
- Country: United Kingdom
Credits
Project
Citroën C4
Client
Ian Hughes, marketing director, Citroën UK
Brief
Launch the restyled C4
Creative agency
Euro RSCG London
Copywriter
Justin Hooper
Art director
Oliver Caporn
Planner (creative agency)
Ian Hilton
Media agency
OMD
Media planner
Jonathan Mogford
Media spend
£860,000 (UK)
Production company
SOIXAN7E QUIN5E
Director
Jonas Akerlund
Editor
Paul Jones & Toby Aldridge
Post-production
Moving Picture Company
Audio post-production
750 MPH
Exposure
National TV in September
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