Staples 'back to school' by McCann Erickson

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Staples is encouraging children to stock up their pencil cases before they go back to school in a new TV commercial.

McCann Erickson releases Staples ad

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Released: 27 August 2008

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Credits

Project
Back to school
Client
Yetunde Ige marketing director, Staples
Brief
Build awareness for Staples' back to school range
Creative agency
McCann Erickson
Writer
Matt Crabtree
Art director
Simon Hepton
Planner
Peter Wilson
Media agency
MediaCom
Media planner
Richard Higbid
Production company
Annex Films
Director
Max Myers
Editor
Andy Packer
Post-production
Annex Films, Prime Focus
Audio post-production
Jungle Studios
Exposure
National TV, national radio, national and regional press

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