Carphone Warehouse 'there was a time' by CHI & Partners

3.3 26 Votes

The Carphone Warehouse has launched a new campaign promoting the fact it now offers online connectivity beyond its traditional base of mobile phones.

Created by CHI & Partners, the through-the-line campaign starts on 2 August with a stop-frame television ad, outlining "a brief history of communications". The ad is used to portray the philosophy that the

Carphone Warehouse will have the latest technology in-store as well as the staff to help customers.

The second spot, "there was a time", emphasises the brand's desire to cover the laptop and broadband market as well as mobiles.

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Released: 31 July 2008

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Credits

Project
There was a time
Client
Zoe Vafadari, head of brand, the Carphone Warehouse
Brief
Signal the Carphone Warehouse’s transformation to a retailer offering connectivity via a broader range of the latest technology, not just ?mobile phones
Creative agency
CHI & Partners
Writer
Angus Wardlaw
Art director
Alexei Berwitz
Planner
Neil Goodlad
Media agency
CHI & Partners
Media planner
Enyi Nwosu
Production company
Blink Ink
Director
Kristofer Strom
Exposure
TV

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