Asda 'back to school' by Fallon

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Shane Meadows has directed the latest spot for Asda, promoting its new "Back to school" range of George clothing.

Fallon's Shane Meadows ad for Asda released

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Released: 06 August 2008

Credits

Project
Back to school
Clients
Sonia Whiteley-Guest, head of marketing, Aisha Jakhura, external marketing, Asda
Brief
Demonstrate that George's new schoolwear range combines fantastic quality with great value for money
Creative agency
Fallon
Writer
Oksana Valentelis
Art director
Magda Gosek
Planner
Stephanie Newman
Media agency
Carat
Media planner
Helen Curtin
Production company
Tomboy Films
Director
Shane Meadows
Editor
Richard Graham
Post-production
The Mill
Audio Post-production
Grand Central
Exposure
UK TV, press

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