The British Army 'road traffic accident' ad by Golley Slater

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The British Army, reacting to research that its troops are more likely to die in road accidents than civilians, has produced a hard-hitting TV campaign, featuring motorbike crashes.

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Released: 21 July 2008


Project name Army Road Traffic Accident (RTA)   
Brief Highlight the danger of reckless driving and the consequent high casualty rate involving off-duty British troops.                 
Planner (creative agency) Leanne Ellis         
Production company Academy Films        
Director Seb Edwards             
Editor Sam Rice-Edwards                
Post-production MPC        
Audio post-production 750 MPH    
Exposure British Forces Broadcasting Service, TV, radio, press, poster and cinema

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