BA 'club rules' by Bartle Bogle Hegarty

3.0 2 Votes

The creative is based on the concept of a new contemporary British club opening. It reinforces the increased flexibility that air travellers have when they fly with British Airways in business class. With the strap line "Our new club rules are all about what you can do -- not what you can't", it turns traditional club rules on their head, allowing customers to decide their own. The ads will highlight key elements of the new Club World cabin, such as the new Z-bed position in which customers are expected to "put their feet on the furniture," the new privacy screens support "a happy to leave you alone policy" and the Club Kitchen, where "helping yourself to food is strictly encouraged".

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Released: 20 April 2007

Credits

Client
Abigail Comber, senior manager, marketing and communications at BA
Client brief
Launch the New Club World
Agency
Bartle Bogle Hegarty
Agency planner
Ross Berthinussen
Agency producer
Kristin Armstrong
Copywriter
Nick Kidney, Kevin Stark
Creative director
John Hegarty
Director
Ivan Bird
Post production house
The Mill
Audio post production
Wave
Media planner
Zenith Optimedia

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