Pepsi 'foot shuffle' by CLM BBDO

2.7 12 Votes

Pepsi's new global ad, called "shuffle", features a group of six teenagers playing for the last three bottles of Pepsi being sold by a newsstand vendor. The teenagers morph into a range of different characters as they take possession of the ball in the impromtu match before finally becoming a famous footballer. The spot, created by CLM BBDO Paris, also stars Frank Lampard, Cesc Fabregas and Thierry Henry. It ends with Beckham scoring the winning goal, as the goalkeeper, played by a sumo wrestler, is distracted by Ronaldinho, who morphs into a beautiful geisha to distract the keeper while Beckham places his shot.

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Released: 24 March 2007

Credits

Client
PepsiCo International (Colas), David Foulds, Vice President, Advertising
Agency
CLM BBDO
Creative director
Anne de Maupeou
Account team
Valérie Accary, David Leclabart, Marie Chavarot, Shefali Kothari, Michael Clair
Planning
Richard Swaab, Virginie Sautter
Executive producer
France Monnet
Artistic director
David Bertram
Writer
Leo Berne
Production house
Radical Media
Producer
Tommy Turtle
Director
Tarsem

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