Cravendale 'last glass' by Wieden & Kennedy London

2.5 24 Votes

The two TV spots "the last glass" and "out of stock" for Cravendale are in the spirit of the brand's trademark style and feature three unique and distinct characters -- a cyclist, a pirate and a cow. The two films show how the characters will go to any lengths to get hold of their beloved Cravendale milk. In "the last glass" the three housemates realise that they only have enough milk to fill one glass so organise an impromptu game of musical statues to see who should win this last glass. The wily cyclist wins by replacing himself with a cardboard cut-out and the other two shriek in horror as he drinks the milk with a moustachioed grin.

 

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Released: 11 April 2007

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Credits

Client
Louise Barton, senior brand manager for Cravendale at Arla Foods
Creative agency
Wieden & Kennedy London
Creative directors
Ben Walker, Matt Gooden
Art director
Frank Ginger
Copywriter
Sam Heath
Agency producer
Helen Whiteley
Planner
Matt Boffey
Production company
Nexus Productions
Executive producer
Charlotte Bavasso
Producer
Julia Parfitt
Production manager
Nathalie Le Berre
Director
Pic Pic Andre
Producer (Belgium )
Charles Petit
Production manager (Belgium)
Vincent Patar
Production supervisor (Belgium)
Adriana Piasek-Wanski
First AD
Ben Tesseur
DOP
Jan Vandenbussche
Post-production house
La Parti
Edit & sound design
Alea Jacta

 

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