Peperami 'our neighbourhood' by Lowe London

3.5 13 Votes

Peperami is back as he takes on a group of tough gangland sausages, in the latest work by Lowe London. In a slight change of direction, the "bit of an animal" line has been dropped in favour of a strategy that reminds consumers that the meat-based snack is 100% pork salami. The ad, which now uses CGI instead of stop frame animation, begins in a New York deli. It is a rainy night and the Peperami stumbles across a group of mobster salamis, who quarrel with his right to be on their turf. As he is challenged to show the hoodlums what he's made of, he tears open his skin to reveal his 100% pork. One of the sausages says: "He's packing meat", as they all try to run away.

Share On:

Released: 11 April 2007

Related Creative:


Vicki Mills, brand development manager at Peperami
Remind consumers that Peperami is 100% pork salami
Lowe London
Diccon Driver
Art director
Alan Wilson
Agency producer
Fiona Kissane
Agency planner
Becky Taylor-Wilkinson
Media agency
Media planner
James Hart
Production company
Studio AKA
Sue Goffe
Mark Craste
Sound design
Andy Humphreys @750mph

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Peperami 'nibblers' by Rowland Davies

Peperami 'nibblers' by Rowland Davies

Peperami is launching its much-awaited crowd-sourced spot after dropping Lowe.