T-Mobile 'web'n'walk' by Saatchi & Saatchi

2.9 10 Votes

In this TV spot, created by Saatchi & Saatchi, a hoard of computer arrows follow T-Mobile users around town to symbolise the fact that the internet is always with you on your phone. The tagline "set the internet free" shows that this mobile service allows T-Mobile customers to access the internet without restriction from their mobile, wherever they are.

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Released: 13 April 2007

Credits

Client
T-Mobile
Agency
Saatchi & Saatchi
Director
Reuben Sutherland
Art director
Philippe Fass
Copywriter
Matt Skolar
Producer
Toby Clifton
Creative directors
Paul Domenet, Brian Connolly
Executive creative director
Kate Stanners

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