Crowne Plaza 'rules' by Fallon Minneapolis

3.3 3 Votes

Each spot in this series for Crowne Plaza marries the hotel chain as "The Place to Meet". It uses the special opinions of golf personalities, showcasing entertaining dialogue among some of the sport's most unique personalities, in a Crowne Plaza setting. The goal is to entertain Crowne's core target, who are golf lovers, and bring to life the hotel's meeting room experience in a bold, new way.

The campaign features national golf commentator/journalist David Feherty attempting to moderate an entirely unscripted conversation among TV personality and golf fanatic George Lopez; shock-rocker and avid golfer Alice Cooper; golf-great Lee Trevino; LPGA star Natalie Gulbis; and outspoken golf scribe Dan Jenkins.

In a series of six 30-second spots these golf professionals and aficionados, who share a love for the game, impart insights and witticisms on golf-related topics -- ranging from game secrets, superstitions and changes to the rules, to playing golf with spouses and banning "belly putters".

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Released: 18 April 2007


Executive creative director
Kerry Feuerman
Creative director
Joel Rodriguez
Art director
Bobby Appleby
Simon Roseblade
Director of broadcast
Vic Palumbo
Amy Lundee
Production company
Moxie Pictures, Inc.
Dan Levinson
Director of photography
Ed Stephenson
Executive producer
Robbie Fernandez
Rich Zeifman
Edit house
HutchCo Technologies
Jim Hutchins and Paal Rui

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