Pepsi 'jump' by CLM BBDO

2.3 10 Votes

This Pepsi ad, created by CLM BBDO, features the US rap group Black Eyed Peas jumping through floors in a high rise building in time to their song 'More'. It was directed by Brian Beletic, who has directed many of the band's previous musical videos. Pepsi said the ad celebrates the "endless possibilities of life" in the different stages and musical atmospheres that the Black Eyed Peas go through during the ad. Each floor influences the original track, from the sound of football fans shouting at a match on the TV to the sound of disco on the floor housing a gym club.

Share On:

Released: 04 June 2007

Credits

Client
PepsiCo International
Agency
CLM BBDO
Creative director
Anne de Maupeou
Executive producer
France Monnet, Nathalie Levincent
Art director
David Bertram
Copywriter
Leo Berne
Production house
Stink
Director

Bryan Beletic
Regions
Worldwide excluding US, Canada, Mexico and Japan

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Pepsi 'octopus' by CLM BBDO

Pepsi 'octopus' by CLM BBDO

A man stages a daring rescue involving octopus, to impress barmaid on beach.

Pepsi 'interview' by CLM BBDO

Pepsi 'interview' by CLM BBDO

A man scares off the competition so his friend gets the job.